Tuesday, April 9, 2013

SEO Quick Tips 2013 – How to Analyze a Website With Proper Strategy

Here I am providing some quick SEO tips that you can use for your website to overlook what are the errors and what you can do, can get the quick idea.

1. Overlook your website from top to bottom and figure out all the web development and design issues

2. Build a checklist scorecard of all the errors

3. Set up Google Authorship for your site, or if you have already, verify that it’s working.

4. Have a blog? Find orphaned posts and redirect them to the relevant posts.

5. Create a content plan around live blogging an industry event.

6. Develop new content ideas by relating your niche to a different topic.

7. Dig into your data - look over old company reports, white papers, etc. for key statistics.

8. Share a Google Calendar mapping out your website content plan with auto-send reminders to the people involved with different areas of content creation.

9. Follow up! Create your presence via social, email, phone, and face-to-face.

10. Provide customer testimonials for your software, product, and service providers.

11. Build relationships and brand interaction by rewarding loyal fans.

12. Write topical content about a trend from that day.

13. Set up Google Alerts for your questions

14. Create and syndicate video content

15. Offer a discount promotion to visitors

16. Create a great 404 error page.

17. Participate in active forums

18. Post comments in relevant blogs

19. Upload your business photoes in social media sites

20. Create landing pages for local business

21. Get reviews from loyal customers for listing products and services

22. Get citation links for your local business

23. Spend time to craft great content pitch and make it personal and original

24. Write for authority sites within your niche. Build strong relationships and strengthen your reputation

25. Perform a content performance ratio analysis to figure out how much content you need to clean up

26. Build a list of sites you want to remove links from

27. Don’t do over optimization for Clean up your own internal anchor text from over-optimization

28. Reduce cross-linking from our internal links

29. Optimize page title tags

30. Review navigation structure such as breadcrumbs and internal linking

31. Use tools effective SEO tools and spend the time to really get to know how to use them fully.

32. Start to document your delivery process

33. Run a knowledge share session with your internal team

34. Analyze your back links to find off-topic, poor anchor text links.

35. Analyze the back links of your key competitors.

36. Clean up any obvious paid or over-optimized links by link disavow process

37. Find all your site broken links by using this tool. Resolve all the links and makes your site look good.

38. Research competitors’ top pages in Open Site Explorer to get content ideas.

39. Analysis thoroughly the brand traffic history in analytics to measure the impact of offline brand signals.

40. Sign up for PR sites to become a link source for news articles.

41. Create and submit an XML Sitemap to keep this up to date in Google Webmaster Tools.

42. Check how your website displays on mobile and tablet devices and optimize your site for mobile. You can
use this plugin.

43. Fix duplicate content homepage: www vs non-WWW and do 301 redirection where it needs

44. Check for external duplicate content for your website

45. Make sure that the Geo-targeting for your international site is set up correctly in Google Webmaster Tools.

46. Start developing a strategy by targeting your top keywords.

47. Find your top converting landing pages. Optimize them and update the content to attract new links.

48. Spend your time to do reporting the progress of website

I think it will be helpful for all the SEO users to analyze their website properly from every aspect of internet marketing strategy.

Tuesday, February 19, 2013

How to know email opening rate through Google Analytics?

Most of the people tracking their email opening rate by using their email service provider (ESP). Email clients (Web mail systems like Windows Live mail and Gmail) strip out JavaScript for security reasons, so it wouldn't get executed and you'd receive no data back. Instead, what you need to do is use old-school pixel tracking.

If you want to know how many times your email or newsletter was opened (or viewed) through Google analytics, you can use http://email-tracking-with-google-analytics.com/, There you can get a pixel which you insert into your email. The pixel will then cause your Google Analytics to show how often the email has been read.

Using Google Analytics pixel tracking, the easiest way to use browser developer tools such as Firebug for Firefox or Opera's Dragonfly to capture a utm.gif request and copy the URL. Modify the headers to suit your needs. You can count it either as an event or page view. It will look something like this:


http://www.google-analytics.com/__utm.gif?utmwv=4.8.6&utmn=1214284135&utmhn=www.yoursite.com&utmt=event&utme=email_open&utmcs=utf-8&utmul=en&utmje=1&utmfl=10.1%20r102&utmdt=email_title&utmhid={10-digit time code}&utmr=0&utmp=email_name&utmac=UA-{your account}

Monday, February 11, 2013

3 Important SEO Strategies you need to Prioritize in 2013

3 important SEO strategies will work out in 2013 I feel 3 important SEO strategies will work out in 2013. 

  1. Social
  2. Local
  3. Author Rank
Social Optimization

More number of people share their website content through social media sites like Facebook, Twitter and LinkedIn etc. Social optimization for website will make you visible in search results, index your content and you will get more hit to the website.

Local Optimization

Location matters for relevance of search results. Local SEO is important to promote your business in your locality. Now mobile SEO is one part of Local SEO. This the latest technique of Local SEO.

Author Rank

Optimize your website in Google+ and Use your authorship profile in content to rank higher. Google plus as an identity layer to prevent spam and attribute content to authoritative sources. All content written by Google+ profile writers will be ranked higher.

Monday, November 5, 2012

How To Add a Google Sitemap To your Blogger Blog

The XML Sitemap file is a directory of all web pages that exist on your website or blog. Search engines use the sitemap files to discover and index all your pages present in your website or blog.


XML sitemap increase website visibility for crawler access. It is specially designed for crawler and crawler can easily read XML Sitemap.

SEO Cosulting Bangalore IndiaThere are two ways to add sitemap to the blogger.

First Process:


Step1: Just login to Google webmaster account. Add your blog in webmaster account.

Step2. After that click on your blog and in left side panel click on Site Configuration and click on Sitemaps.


Step3: Click on Submit a sitemap button and write - "atom.xml" without quotes.



You are done with it. 


The default XML sitemap file of any blog will have only the 26 most recent blog posts. That is the limitation and in this some older blog pages, that are missing in the default XML sitemap file, may never get indexed in search engines.


So you can use the another process to add the sitemap. This will helpful for regular bloggers (i.e blogspot.com) and for self-hosted blogs using custom domains. Here search engine will get complete file of XML sitemap to crawl the whole pages present in the blog.

  1. Open the Sitemap Generator and type full address of your blogspot blog (or your self-hosted Blogger blog).
  2. Click the Create Sitemap button and this tool will instantly generate the necessary text for your sitemap. Copy the entire generated text to your clipboard.
  3. Go to your Blogger dashboard and under Settings – > Search Preferences, then enable Custom robots.txt option (available in the Crawling and Indexing section). Paste the clipboard text here and save your changes.


Hope it will be helpful for bloggers.
 
 
 

Saturday, November 3, 2012

Most Important SEO HTML Tags

Title Tag

This is the most important on-page SEO element display in top of the browser, in search engine result pages, in external websites as anchor text defines what the page is about. It is used in Head section of the page. It should be 67-70 characters with space that search engine can crawl through.

<head>
<title>Keyword></title>
</head>

Format you can use:
Primary Keyword | Secondary Keyword – Brand Name

In Browser






In Search engine result pages
Using keywords in title tags means that search engines will "bold" (or highlight) those terms in the search results when a user perform a query with those terms. This helps garner a greater visibility and a higher click-through rate.






Heading Tag (H1, H2, H3, H4, H5 & H6)
We use H1 to H6 tags in headings. H1 is the most important heading whereas h6 is the least important headings. Header tag is 2nd most important on page SEO element that we can use to get ore better SERPs. It represents the beginning of a new section or area of pages content and alert search engine spiders of the relevancy of the content that follows the heading tag
<h1>Example</h1>
<body>
<p>text</p>
<h2>Example</h2>
<p>text</p>
Formatting Keyword (Bold, Strong)
To highlight keywords in web pages, to make the keywords visible and more prominent in search engines we format our keyword in web pages.

Image ALT (XHTML)
Image alt attribute provides alternative information for an image. Search engine only can read text andImages with alt tags allow search engines to match the description to the site's content possibly aiding in search engine rankings.
<img src=keyword.jpg" width="150" height="150" alt="keyword">
Internal link
The hyperlink is another important SEO element. You need to link your pages internally, that’s useful to the reader. This can significantly improve your page views/visitor (which in term can indirectly boost your website’s authority). Make sure the anchor text (the clickable text) of your internal links is a main keyword for the target page.
<a href=http://www.mysite.com title=Keyword">Keyword in Anchor</a>
If you don’t want to crawl your URL/Page by search engine you can use no follow attribute in hyperlink.
<a href=http://www.mysite.com title=Keyword" rel=”nofollow”>Keyword in Anchor</a>

Monday, October 1, 2012

Top 15 Latest SEO Interview Questions 2012


1. What are breadcrumbs?
 Breadcrumb is one type of website navigation system that clearly states the structure of website to both the users and the search engines. It also displays in search engine result pages. We can use micro formats tags embedding in the HTML for breadcrumbs to make search engines clearly identify the structure of website.

2. Online Branding or SEO what is more important for your website?
Spreading your brand and getting recognized by the online world of real people is online branding we will say. But Optimizing site to be visible in search engine results is the SEO. In my opinion both are the same. Both are required for website to make it popular in search engine and online world.

3. How to decrease the bounce rate of a webpage?
  • Improve your content using strong Call to Action within the text of the webpage
  • Improve design of the web pages
  • Increase the speed of webpage loading
  • Use user friendly navigation
  • Adding links to the related content
 4. How to recover from Google Panda update?
Google Panda is world largest search results algorithm. To recover from panda check all your web pages content in regards to spelling mistakes, grammar mistakes, short content and copied content. Remove all duplicate content from the site, use internal linking with the relevant keywords. Use social networking sites to share more as search engines are giving more priority now to social networking sites. Need to use less ads and get some good authorized back links will helpful to recover from panda.

5. What are rich snippets? 
Rich Snippets are the combination of structured data displayed in Google search results for better relevancy to the user and more data at a glance. Rich snippets are shown after Google identifies any micro formats structured tags embedded in your webpage coding. On sept 20th, 2012, Google launched new Rich Snippets testing tool and named it the structured data testing tool

 6. What is the Difference Between Google Panda and Penguin Update?
 Panda Update - This update is designed to reduce rankings for low-quality sites which are low-value add for users, copy content from other websites or sites that are just not very useful.
Penguin Update - This Update was designed to remove/down the websites from index which were doing much more that white hat optimization like creating too many low quality back links, use of aggressive exact match anchor text, overuse of exact match domains, blog spam and low quality article marketing, keyword stuffing etc.

7. What is A/B testing and Multivariate Testing? 
A/B testing is the testing of a webpage by creating its two different versions and redirecting some of the users to variation version from the original URL to know which version is more effective. Multivariate testing is done using the software programs to dynamically insert/alter the components on a webpage (mainly content) and record the user interaction/behaviour with all the combinations and identify the most effective combination. Google recommends using 302 temporary redirect while running the A/B testing in your website.

8. What the use of noodp in meta robot tag?
 We use noodp meta robot tag in our website to block the open directory project description from displaying in the search results. It applies only to those websites which are listed in ODP, i.e. dmoz.org.

 9. How Google treat links in PDF files?
PDFs pass the page rank, index document and other data same as in the HTML pages. It is not possible to nofollow the links in PDF files.

10. Can we optimize the PDFs?
 Yes, improvements in Adobe Acrobat Professional and other PDF programs make it easier to optimize PDF files for websites and search engines.If we are using text based PDFs then search engine can easily read. Building links into PDFs, placing it into different PDF directories, by tagging the PDFs this will be easily optimize.

 11. How we will tell Google that a particular webpage contains the Adult content?
 We can do it by adding this Meta tag to the webpage “<meta name="rating" content="adult" />”

 12. What is Pagination in SEO?
 Pagination is the practice of dividing a piece of content into different pages while at the same time allowing Google to better understand the important pages to be indexed. Read the Google's advice on using the pagination

13. What are URL parameters?
URL parameters are the attributes passed in the URL of a webpage to fetch any data from the database or to alter the order of data displayed on the webpage. This is an important thing to consider while doing SEO which uses URL parameters, especially e-commerce sites because these many times creates the duplicacy of content, you can handle this duplicacy using the rel canonical attribute and the Google webmaster tools, read more about configuring URL parameters in Webmaster Tools.

14. What is topic modeling
Topic Modelling is a technique used by search engines to clearly analyse and identify the large volume of text on a webpage. A "topic" consists of a cluster of words that frequently occur together. Read more about topic modeling here: http://www.tdktech.com/topic-modeling

15. How to recover from Google penguin update?
By Using Google webmaster tool, we will be informing about the site errors and sitemap errors, spam back links so we can resolve these issues. We should make our content user friendly without keyword stuff and should not use spam back links like similar anchor text in all sites, paid links, links from irrelevant sites harms the site. We should socialize with the social networking sites to share our posts.