Top 15 Latest SEO Interview Questions 2012

1. What are breadcrumbs?

 Breadcrumb is one type of website navigation system that clearly states the structure of website to both the users and the search engines. It also displays in search engine result pages. We can use micro formats tags embedding in the HTML for breadcrumbs to make search engines clearly identify the structure of website.

2. Online Branding or SEO what is more important for your website?

Spreading your brand and getting recognized by the online world of real people is online branding we will say. But Optimizing site to be visible in search engine results is the SEO. In my opinion both are the same. Both are required for website to make it popular in search engine and online world.

3. How to decrease the bounce rate of a webpage?

• Improve your content using strong Call to Action within the text of the webpage
• Improve design of the web pages
• Increase the speed of webpage loading
• Use user friendly navigation
• Adding links to the related content

 4. How to recover from Google Panda update?

Google Panda is world largest search results algorithm. To recover from panda check all your web pages content in regards to spelling mistakes, grammar mistakes, short content and copied content. Remove all duplicate content from the site, use internal linking with the relevant keywords. Use social networking sites to share more as search engines are giving more priority now to social networking sites. Need to use less ads and get some good authorized back links will helpful to recover from panda.

5. What are rich snippets? 

Rich Snippets are the combination of structured data displayed in Google search results for better relevancy to the user and more data at a glance. Rich snippets are shown after Google identifies any micro formats structured tags embedded in your webpage coding. On sept 20th, 2012, Google launched new Rich Snippets testing tool and named it the structured data testing tool

 6. What is the Difference Between Google Panda and Penguin Update?

 Panda Update - This update is designed to reduce rankings for low-quality sites which are low-value add for users, copy content from other websites or sites that are just not very useful.
Penguin Update - This Update was designed to remove/down the websites from index which were doing much more that white hat optimization like creating too many low quality back links, use of aggressive exact match anchor text, overuse of exact match domains, blog spam and low quality article marketing, keyword stuffing etc.

7. What is A/B testing and Multivariate Testing? 

A/B testing is the testing of a webpage by creating its two different versions and redirecting some of the users to variation version from the original URL to know which version is more effective. Multivariate testing is done using the software programs to dynamically insert/alter the components on a webpage (mainly content) and record the user interaction/behaviour with all the combinations and identify the most effective combination. Google recommends using 302 temporary redirect while running the A/B testing in your website.

8. What the use of noodp in meta robot tag?

 We use noodp meta robot tag in our website to block the open directory project description from displaying in the search results. It applies only to those websites which are listed in ODP, i.e. dmoz.org.

 9. How Google treat links in PDF files?

PDFs pass the page rank, index document and other data same as in the HTML pages. It is not possible to nofollow the links in PDF files.

10. Can we optimize the PDFs?

 Yes, improvements in Adobe Acrobat Professional and other PDF programs make it easier to optimize PDF files for websites and search engines.If we are using text based PDFs then search engine can easily read. Building links into PDFs, placing it into different PDF directories, by tagging the PDFs this will be easily optimize.

 11. How we will tell Google that a particular webpage contains the Adult content?

 We can do it by adding this Meta tag to the webpage “<meta name="rating" content="adult" />”

 12. What is Pagination in SEO?

 Pagination is the practice of dividing a piece of content into different pages while at the same time allowing Google to better understand the important pages to be indexed. Read the Google's advice on using the pagination

13. What are URL parameters?

URL parameters are the attributes passed in the URL of a webpage to fetch any data from the database or to alter the order of data displayed on the webpage. This is an important thing to consider while doing SEO which uses URL parameters, especially e-commerce sites because these many times creates the duplicacy of content, you can handle this duplicacy using the rel canonical attribute and the Google webmaster tools, read more about configuring URL parameters in Webmaster Tools.

14. What is topic modeling

Topic Modelling is a technique used by search engines to clearly analyse and identify the large volume of text on a webpage. A "topic" consists of a cluster of words that frequently occur together. Read more about topic modeling here: http://www.tdktech.com/topic-modeling

15. How to recover from Google penguin update?

By Using Google webmaster tool, we will be informing about the site errors and sitemap errors, spam back links so we can resolve these issues. We should make our content user friendly without keyword stuff and should not use spam back links like similar anchor text in all sites, paid links, links from irrelevant sites harms the site. We should socialize with the social networking sites to share our posts.