Tuesday, April 9, 2013

SEO Quick Tips 2013 – How to Analyze a Website With Proper Strategy

Here I am providing some quick SEO tips that you can use for your website to overlook what are the errors and what you can do, can get the quick idea.

1. Overlook your website from top to bottom and figure out all the web development and design issues

2. Build a checklist scorecard of all the errors

3. Set up Google Authorship for your site, or if you have already, verify that it’s working.

4. Have a blog? Find orphaned posts and redirect them to the relevant posts.

5. Create a content plan around live blogging an industry event.

6. Develop new content ideas by relating your niche to a different topic.

7. Dig into your data - look over old company reports, white papers, etc. for key statistics.

8. Share a Google Calendar mapping out your website content plan with auto-send reminders to the people involved with different areas of content creation.

9. Follow up! Create your presence via social, email, phone, and face-to-face.

10. Provide customer testimonials for your software, product, and service providers.

11. Build relationships and brand interaction by rewarding loyal fans.

12. Write topical content about a trend from that day.

13. Set up Google Alerts for your questions

14. Create and syndicate video content

15. Offer a discount promotion to visitors

16. Create a great 404 error page.

17. Participate in active forums

18. Post comments in relevant blogs

19. Upload your business photoes in social media sites

20. Create landing pages for local business

21. Get reviews from loyal customers for listing products and services

22. Get citation links for your local business

23. Spend time to craft great content pitch and make it personal and original

24. Write for authority sites within your niche. Build strong relationships and strengthen your reputation

25. Perform a content performance ratio analysis to figure out how much content you need to clean up

26. Build a list of sites you want to remove links from

27. Don’t do over optimization for Clean up your own internal anchor text from over-optimization

28. Reduce cross-linking from our internal links

29. Optimize page title tags

30. Review navigation structure such as breadcrumbs and internal linking

31. Use tools effective SEO tools and spend the time to really get to know how to use them fully.

32. Start to document your delivery process

33. Run a knowledge share session with your internal team

34. Analyze your back links to find off-topic, poor anchor text links.

35. Analyze the back links of your key competitors.

36. Clean up any obvious paid or over-optimized links by link disavow process

37. Find all your site broken links by using this tool. Resolve all the links and makes your site look good.

38. Research competitors’ top pages in Open Site Explorer to get content ideas.

39. Analysis thoroughly the brand traffic history in analytics to measure the impact of offline brand signals.

40. Sign up for PR sites to become a link source for news articles.

41. Create and submit an XML Sitemap to keep this up to date in Google Webmaster Tools.

42. Check how your website displays on mobile and tablet devices and optimize your site for mobile. You can
use this plugin.

43. Fix duplicate content homepage: www vs non-WWW and do 301 redirection where it needs

44. Check for external duplicate content for your website

45. Make sure that the Geo-targeting for your international site is set up correctly in Google Webmaster Tools.

46. Start developing a strategy by targeting your top keywords.

47. Find your top converting landing pages. Optimize them and update the content to attract new links.

48. Spend your time to do reporting the progress of website

I think it will be helpful for all the SEO users to analyze their website properly from every aspect of internet marketing strategy.

Tuesday, February 19, 2013

How to know email opening rate through Google Analytics?

Most of the people tracking their email opening rate by using their email service provider (ESP). Email clients (Web mail systems like Windows Live mail and Gmail) strip out JavaScript for security reasons, so it wouldn't get executed and you'd receive no data back. Instead, what you need to do is use old-school pixel tracking.

If you want to know how many times your email or newsletter was opened (or viewed) through Google analytics, you can use http://email-tracking-with-google-analytics.com/, There you can get a pixel which you insert into your email. The pixel will then cause your Google Analytics to show how often the email has been read.

Using Google Analytics pixel tracking, the easiest way to use browser developer tools such as Firebug for Firefox or Opera's Dragonfly to capture a utm.gif request and copy the URL. Modify the headers to suit your needs. You can count it either as an event or page view. It will look something like this:


http://www.google-analytics.com/__utm.gif?utmwv=4.8.6&utmn=1214284135&utmhn=www.yoursite.com&utmt=event&utme=email_open&utmcs=utf-8&utmul=en&utmje=1&utmfl=10.1%20r102&utmdt=email_title&utmhid={10-digit time code}&utmr=0&utmp=email_name&utmac=UA-{your account}

Monday, February 11, 2013

3 Important SEO Strategies you need to Prioritize in 2013

3 important SEO strategies will work out in 2013 I feel 3 important SEO strategies will work out in 2013. 

  1. Social
  2. Local
  3. Author Rank
Social Optimization

More number of people share their website content through social media sites like Facebook, Twitter and LinkedIn etc. Social optimization for website will make you visible in search results, index your content and you will get more hit to the website.

Local Optimization

Location matters for relevance of search results. Local SEO is important to promote your business in your locality. Now mobile SEO is one part of Local SEO. This the latest technique of Local SEO.

Author Rank

Optimize your website in Google+ and Use your authorship profile in content to rank higher. Google plus as an identity layer to prevent spam and attribute content to authoritative sources. All content written by Google+ profile writers will be ranked higher.