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Effective Content Marketing Tools and Strategy

  Source:  http://www.business2community.com/content-marketing/35-content-marketing-tools-promote-brand-0969527#!bA6GVa

SEO Quick Tips 2013 – How to Analyze a Website With Proper Strategy

Here I am providing some quick SEO tips that you can use for your website to overlook what are the errors and what you can do, can get the quick idea. 1. Overlook your website from top to bottom and figure out all the web development and design issues 2. Build a checklist scorecard of all the errors 3. Set up Google Authorship for your site, or if you have already, verify that it’s working. 4. Have a blog? Find orphaned posts and redirect them to the relevant posts. 5. Create a content plan around live blogging an industry event. 6. Develop new content ideas by relating your niche to a different topic. 7. Dig into your data - look over old company reports, white papers, etc. for key statistics. 8. Share a Google Calendar mapping out your website content plan with auto-send reminders to the people involved with different areas of content creation. 9. Follow up! Create your presence via social, email, phone, and face-to-face. 10. Provide customer testimonials for your software, produ

How to know email opening rate through Google Analytics?

Most of the people tracking their email opening rate by using their email service provider (ESP). Email clients (Web mail systems like Windows Live mail and Gmail) strip out JavaScript for security reasons, so it wouldn't get executed and you'd receive no data back. Instead, what you need to do is use old-school pixel tracking. If you want to know how many times your email or newsletter was opened (or viewed) through Google analytics, you can use http://email-tracking-with-google-analytics.com/, There you can get a pixel which you insert into your email. The pixel will then cause your Google Analytics to show how often the email has been read. Using Google Analytics pixel tracking, the easiest way to use browser developer tools such as Firebug for Firefox or Opera's Dragonfly to capture a utm.gif request and copy the URL. Modify the headers to suit your needs. You can count it either as an event or page view. It will look something like this: http://www.google-analytics.

3 Important SEO Strategies you need to Prioritize in 2013

3 important SEO strategies will work out in 2013 I feel 3 important SEO strategies will work out in 2013.  Social Local Author Rank Social Optimization More number of people share their website content through social media sites like Facebook, Twitter and LinkedIn etc. Social optimization for website will make you visible in search results, index your content and you will get more hit to the website. Local Optimization Location matters for relevance of search results. Local SEO is important to promote your business in your locality. Now mobile SEO is one part of Local SEO. This the latest technique of Local SEO. Author Rank Optimize your website in Google+ and Use your authorship profile in content to rank higher. Google plus as an identity layer to prevent spam and attribute content to authoritative sources. All content written by Google+ profile writers will be ranked higher.