Showing posts with label Google SEO. Show all posts
Showing posts with label Google SEO. Show all posts

Tuesday, February 19, 2013

How to know email opening rate through Google Analytics?

Most of the people tracking their email opening rate by using their email service provider (ESP). Email clients (Web mail systems like Windows Live mail and Gmail) strip out JavaScript for security reasons, so it wouldn't get executed and you'd receive no data back. Instead, what you need to do is use old-school pixel tracking.

If you want to know how many times your email or newsletter was opened (or viewed) through Google analytics, you can use http://email-tracking-with-google-analytics.com/, There you can get a pixel which you insert into your email. The pixel will then cause your Google Analytics to show how often the email has been read.

Using Google Analytics pixel tracking, the easiest way to use browser developer tools such as Firebug for Firefox or Opera's Dragonfly to capture a utm.gif request and copy the URL. Modify the headers to suit your needs. You can count it either as an event or page view. It will look something like this:


http://www.google-analytics.com/__utm.gif?utmwv=4.8.6&utmn=1214284135&utmhn=www.yoursite.com&utmt=event&utme=email_open&utmcs=utf-8&utmul=en&utmje=1&utmfl=10.1%20r102&utmdt=email_title&utmhid={10-digit time code}&utmr=0&utmp=email_name&utmac=UA-{your account}

Saturday, November 3, 2012

Most Important SEO HTML Tags

Title Tag

This is the most important on-page SEO element display in top of the browser, in search engine result pages, in external websites as anchor text defines what the page is about. It is used in Head section of the page. It should be 67-70 characters with space that search engine can crawl through.

<head>
<title>Keyword></title>
</head>

Format you can use:
Primary Keyword | Secondary Keyword – Brand Name

In Browser






In Search engine result pages
Using keywords in title tags means that search engines will "bold" (or highlight) those terms in the search results when a user perform a query with those terms. This helps garner a greater visibility and a higher click-through rate.






Heading Tag (H1, H2, H3, H4, H5 & H6)
We use H1 to H6 tags in headings. H1 is the most important heading whereas h6 is the least important headings. Header tag is 2nd most important on page SEO element that we can use to get ore better SERPs. It represents the beginning of a new section or area of pages content and alert search engine spiders of the relevancy of the content that follows the heading tag
<h1>Example</h1>
<body>
<p>text</p>
<h2>Example</h2>
<p>text</p>
Formatting Keyword (Bold, Strong)
To highlight keywords in web pages, to make the keywords visible and more prominent in search engines we format our keyword in web pages.

Image ALT (XHTML)
Image alt attribute provides alternative information for an image. Search engine only can read text andImages with alt tags allow search engines to match the description to the site's content possibly aiding in search engine rankings.
<img src=keyword.jpg" width="150" height="150" alt="keyword">
Internal link
The hyperlink is another important SEO element. You need to link your pages internally, that’s useful to the reader. This can significantly improve your page views/visitor (which in term can indirectly boost your website’s authority). Make sure the anchor text (the clickable text) of your internal links is a main keyword for the target page.
<a href=http://www.mysite.com title=Keyword">Keyword in Anchor</a>
If you don’t want to crawl your URL/Page by search engine you can use no follow attribute in hyperlink.
<a href=http://www.mysite.com title=Keyword" rel=”nofollow”>Keyword in Anchor</a>

Thursday, September 27, 2012

Meta Keyword Tag Back for Google News



From long time Google is not considering Meta keyword tag as all of us know

Everyone knows Google stopped using the meta keywords tag ages ago. But as per the recent Google news, Google announced to start using Meta keyword tag for Google news publishers in the form of the “news_keywords” Meta tag.

The tag will be looking like <meta name=”news_keywords content=”google, google news, google seo, google search engine optimization”>

As per Google:

The goal is simple: empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that it’s discoverable by our wide audience of users.
There is a detailed document on how this works as well.

Hope it will back for websites too in near future.