Skip to main content

Posts

Showing posts with the label Google SEO

Effective Content Marketing Tools and Strategy

  Source:  http://www.business2community.com/content-marketing/35-content-marketing-tools-promote-brand-0969527#!bA6GVa
Post a Comment
Read more

How to know email opening rate through Google Analytics?

Most of the people tracking their email opening rate by using their email service provider (ESP). Email clients (Web mail systems like Windows Live mail and Gmail) strip out JavaScript for security reasons, so it wouldn't get executed and you'd receive no data back. Instead, what you need to do is use old-school pixel tracking. If you want to know how many times your email or newsletter was opened (or viewed) through Google analytics, you can use http://email-tracking-with-google-analytics.com/, There you can get a pixel which you insert into your email. The pixel will then cause your Google Analytics to show how often the email has been read. Using Google Analytics pixel tracking, the easiest way to use browser developer tools such as Firebug for Firefox or Opera's Dragonfly to capture a utm.gif request and copy the URL. Modify the headers to suit your needs. You can count it either as an event or page view. It will look something like this: http://www.google-analytics.
2 comments
Read more

Most Important SEO HTML Tags

Title Tag This is the most important on-page SEO element display in top of the browser, in search engine result pages, in external websites as anchor text defines what the page is about. It is used in Head section of the page. It should be 67-70 characters with space that search engine can crawl through. <head> <title>Keyword></title> </head> Format you can use: Primary Keyword | Secondary Keyword – Brand Name In Browser In Search engine result pages Using keywords in title tags means that search engines will "bold" (or highlight) those terms in the search results when a user perform a query with those terms. This helps garner a greater visibility and a higher click-through rate. Heading Tag (H1, H2, H3, H4, H5 & H6) We use H1 to H6 tags in headings. H1 is the most important heading whereas h6 is the least important headings. Header tag is 2 nd most important on page SEO element that we can use
3 comments
Read more

Meta Keyword Tag Back for Google News

From long time Google is not considering Meta keyword tag as all of us know Everyone knows Google stopped using the meta keywords tag ages ago. But as per the recent Google news, Google announced to start using Meta keyword tag for Google news publishers in the form of the “news_keywords” Meta tag. The tag will be looking like <meta name =” news_keywords ” content =” google, google news, google seo, google search engine optimization ”> As per Google: The goal is simple: empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that it’s discoverable by our wide audience of users. There is a detailed document on how this works as well. Hope it will back for websites too in near future.
1 comment
Read more